Stop Sending Resumes Into the Void
You're not unemployable. You're playing the wrong game. Learn the systematic process that placed 2,000+ executives.
First fractional client in 90 days. $5K-$15K/month retainer.
The Job Search Is Rigged Against You
"Overqualified"
Translation: too expensive and too experienced to manage. You send 200 applications. Get 3 interviews. Land zero offers.
Career Coaches Are Useless
"Optimize your LinkedIn." "Leverage your network." "Build your personal brand." None of them profit when you become independent.
Follow the Money
Recruiters get paid when you take a job. Outplacement firms get paid by your former employer. Everyone profits but you.
Career coaches get paid whether you land clients or not. I structured this differently—my success is tied to yours. Book a call and I'll show you exactly how it works.
The System That Created a Category
In 2009, Kirk Coburn founded Chief Outsiders and coined the term "Fractional CMO." The systematic process he built has since placed 2,000+ executives at $10K-$25K/month. Now he's teaching that exact playbook—not running a placement firm that takes 30-40% forever.
- ✓Founded the Fractional CMO category
- ✓Helped build over $2B in enterprise value
- ✓Results-based pricing: pay when you land your first client
Your 6-Waypoint Journey
The proven system that transforms corporate refugees into thriving fractional executives.
ASSESS
Know Your Starting Position
Corporate Refugee Quiz + Sales DNA Profile
POSITION
Set Your Heading
Experience Inventory + Authority Statement
PROSPECT
Identify Your Destination
20 Target Companies + Activity Tracker
REACH OUT
Send Your Signal
Outreach System + LinkedIn Optimization
NAVIGATE
Guide the Conversation
Discovery Call Script + Migration Method™
ANCHOR
Secure the Engagement
Proposal Template + Engagement Protocol
What Launch Assessment Takers Discovered
"I was getting interviews. I even presented a full proposal to a CEO. But Kirk asked three questions I couldn't answer: Did I know their budget? Who makes the final decision? What's their timeline? I didn't. That's when I realized I was selling, not qualifying."
"I kept telling people I'd shipped products to 50 million users. Kirk said, 'That's your resume. What's the problem you solve?' I said, 'I build high-performing engineering teams.' He pushed: 'What does that even mean to a CEO who isn't technical?' That's when I realized I'd never translated my work into their language."
"I've closed millions in enterprise deals. But Kirk pointed out I was treating my own search like a lottery — submit resume, hope for the best. He said, 'You wouldn't let your reps work that way. Why are you?' I'd spent 18 years building sales processes for everyone except myself."
Take the Launch Assessment
Discover your readiness score and get a personalized roadmap to landing your first fractional client in 90 days.
Free 5-minute assessment with instant results